Will Butler-Adams joined Brompton Bicycles in 2002, became a director in 2006 and took over as the MD in 2008 - he came into Google's London office to discuss innovation, leadership, the cult of Brompton’s folding bikes and how his company reacts to ever changing consumer demands. Filmed in London, July 2016.
The removed video at 19:50 can be found here:
About Brompton Bikes
The unique Brompton folding bike was designed and built in London in 1975 by Andrew Ritchie in his flat in South Kensington opposite the Brompton Oratory. Still made in London today, Brompton is making over 45,000 bikes per year and is the UK’s largest bike manufacturer.
Read more about Brompton’s history: